According to studies by Swiss Post, sustainable, climate-neutral shipping solutions are in demand. With the introduction of the Kickbag, Aerarium.ch is right on the mark.
In 2021, Swiss Post commissioned two studies to gain deeper insight into Swiss online retail.
The "Online Retailer Survey 2021 - Sustainability in Swiss E-Commerce" was conducted by the Institute of Communication and Marketing IKM (Lucerne University of Applied Sciences and Arts). The Institute for Digital Business (Zurich University of Applied Sciences) was responsible for the "Customer Survey 2021 - E-Commerce Sentiment Barometer".
Both studies provide us at Aerarium.ch with valuable insights. It is particularly striking that retailers are lagging behind customer needs, especially in the area of sustainability. The percentages clearly show this: while only 24% of online retailers reported that they were already using reusable packaging, 69% of customers would like to see this.
With the introduction of the Kickbag at the beginning of 2022, we have taken a significant step - what have your first experiences been?
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